You really have to marvel at what exactly becomes a meme and what's consigned to the growing trash heap of the internet.

For some reason, the algorithm that controls memes has now decided that this screenshot from Spider-Man: Homecoming is the latest thing you're going to see Brand Twitter attempt to co-opt to reach potential customers whilst everyone else just looks on with a certain level of bemusement and a growing sense that popular culture is moving on without them.

Anyway, here's a smattering of tweets plucked that are probably the best examples. For context, here's the original clip.








Via Twitter