If you've been wondering why Ryan Reynolds is out trying to sell banal merch, there's a good reason - it's his first movie under Disney's umbrella, 'Free Guy'.

The first trailer does a good job of lining up the concept as a cross between 'Tron', 'The Lego Movie', 'Deadpool' and maybe a little of 'They Live' while also getting the tone across with Mariah Carey's 'Fantasy'.

The movie stars Ryan Reynolds, Jodie Comer, Joe Keery, Lil Rey Howery, Taika Waititi, and is directed by Shawn Levy, better known for his work on 'Stranger Things', with a script by Zak Penn and Matt Lieberman.

'Free Guy' arrives in Irish cinemas on July 1st, 2020.