Seth Rogen and Evan Goldberg are set to co-write and co-direct Console Wars, an adaptation of a book by Blake Harris that focuses on SEGA's challenge to Nintendo with the Sega Mega Drive, in the mid 90s.

The full title of the book is Console Wars: Sega, Nintendo And The Battle That Defined A Generation, and it deals with the rivalry between the two companies battling it out to gain market share upon the release of the Sega Mega Drive and SNES.

The book is scheduled for release this May, but it seems that adaptations are already in the pipeline for the story to be turned into something more visual. A press release by the publisher of the book in the UK, Atlantic Books, released a statement outlining the news (Via Kotaku)

'Sony Pictures and Scott Rudin (Moneyball, The Social Network) are developing Console Wars as a feature film to be directed by Seth Rogen and Evan Goldberg (Knocked Up, Superbad). Rogen and Goldberg are also writing the screenplay. Harris is serving as Executive Producer, and is also co-directing a documentary on the same subject, with Rudin, Rogen and Goldberg producing as well.'

There has been nothing more disclosed other than this, but considering the nature of the story, it seems this project is right up the alley of Goldberg and Rogen. Let's hope it actually gets made, now.