Born in Albuquerque and raised in a family of Mexican regional musicians, Alejandro Sanchez, better known as Chezile, has experienced a meteoric rise over the past two years. His 2023 psych-pop single “Beanie” exploded on TikTok, earning more than 1.6 million monthly listeners in under two months and transforming his life almost overnight. At the time, Sanchez was living out of his car in Los Angeles; within weeks he was fielding calls from record labels and building a rapidly growing global fanbase.