National Potato Day is back this Friday 23rd August. Keogh's - Ireland's best loved family potato - along with Bord Bia are joining forces to bring you a day that's all about spuds and showing appreciation for our national vegetable.

Top of the bill is Spud Fest, taking place on Dublin’s South King Street from 12pm. This mini festival will bring the farm to the city with potato performers, face painters, balloon modelling, 'Spud Snaps' in a heart shaped vintage photo boots and lots of Keogh's goodies (from crisps to 'I Love spuds’' t-shirts).

Oh and there will be potatoes. Lots of potatoes.

Keogh’s along with the support of Bord Bia are calling on everyone to enjoy at least one potato on National Potato Day. Potatoes are naturally low in fat, suit all budgets, adaptable to most palates, a great source of vitamins and minerals and are a great way to support local Irish homegrown produce and businesses.

Tom Keogh, General Manager of Keogh's Farm said, 'We can’t believe we getting ready for our third year of National Potato Day, when we dreamt the idea up in 2011 we had no idea it would capture the imagination of so many people the way it has. Since the first National Potato Day we have received nothing but enthusiasm about potatoes at home and all over the world.

'Ireland is now recognised as one of the finest producers of top quality vegetables, with the potato leading the field. We are delighted that Bord Bia have come on board this year to bring all our fellow potato producers together and join forces to promote the enjoyment of the spud. We are hoping National Potato Day on Friday 23rd August is another day of spud appreciation and encourage everyone to Love Spuds!'

For more information about Keogh's activities on the day, you can follow them on on Twitter: @KeoghsFarm or check out /