It's time once again to rock for a cure with Hard Rock's Pinktober live music campaign for breast cancer awareness. Hard Rock Cafes and Hotels around the world are hosting Pinktober parties and live music events, raising awareness and money for local, national, and international charities, such as The Breast Cancer Research Foundation. The Dublin branch of the Hard Rock Café is also getting in on the act with Dublin grunge rock band Crescendo Rising and rock/jam band Ito playing a free gig on Thursday October 16th. Everyone who shows up will get 1 free pint of Miller and all proceeds/donations go towards the Irish Cancer Society's Action Breast Cancer, making all the more reason to pop by and donate a few euro to a very worthy cause.