The two-story playhouse will be custom-built to help you understand the state of mind that is "play". The press release reads: "Play is more than just fun and different personality types experience play in a range of different ways. While we often associate play with our childhoods, it has been proven that play is highly beneficial for adults and something we should be doing every day. Play is not just for kids as this event aims to remind adults how play is proven to foster creativity, reduce stress, and promote overall well-being."

The playhouse will feature VR experiences, retro gaming, football simulators and movie shorts, among other games and challenges. All have been carefully designed to help you discover your unique ‘play personality’, from ‘The Creator’ to ‘The Competitor’.

The playhouse is part of Virgin Media's new Playtime campaign with their brand ambassador James Kavanagh saying:

"I firmly believe that play is a crucial part of our lives, regardless of age. Just because we grow older doesn't mean we should give up on playtime. It's essential for our mental health, creativity, and overall happiness. Personally, I incorporate play into my daily life in many ways. Whether that is through cooking adventurous meals, spontaneous trips with friends, or fun hobbies that spark joy like scrapbooking. I am beyond thrilled about Virgin Media's upcoming free playhouse event. It's a fantastic opportunity for adults to rediscover their playful side, and I can't wait to join in the fun and see everyone there!”

From interactive digital games to physical challenges, there is something for everyone. Some example game options at this free event will include:

Retro Games: Step into the world of classic retro arcade games like Pac-Man and Mario, where nostalgia meets timeless fun. Guests will also have the opportunity to engage in epic battles of wit and strategy with giant Jenga and giant digital 4 In a Row. But beyond competition lies exploration, as each game offers new depths to uncover, and new strategies to master.

Dance Dance Revolution: The Retro Arcade Dance Machine merges kinaesthetic immersion with fierce competition. In head-to-head battles, agility and precision are key as competitors vie for victory.  It's a dynamic fusion of physicality and rivalry, making every session an electrifying dance-off.

Football Simulator: A thrilling amalgamation of competition and physical immersion. Test out your football skills with the game's points challenge. Scores will be tracked on the live-in-game leaderboard where our biggest competitors are sure to keep coming back to secure their spot. It's more than just a game... It's an immersive journey where the rush of competition meets the visceral sensation of play.

Tickets for the Virgin Media Playhouse event are free and available now on and limited entry is on a first-come, first-served basis until capacity is reached.

The playhouse will be open from 12 pm to 7 pm each day on July 5th and 6th.