The sumptuous grounds of the Irish Museum of Modern Art will be the perfect setting this June for a modern day Garden of Eden, a gate-way to Forbidden Fruit.
The first multi staged music festival to take place in Dublin city centre, Forbidden Fruit sees Bulmers partnering with festival organisers POD. It’s inaugural outing will be on a site that is constructed in the shape of an apple, immortalising the key ingredient behind Bulmers. A collaborative fusion of music, art and fashion, Forbidden Fruit will offer four distinct entertainment areas, the main aligned to the core Bulmers Original and three tented areas dedicated to Pear, Berry and Light. The “Original Stage” will be nestled in a natural amphitheatre on the site, providing a diverse bill of live music acts appealing to music fans with The Core Bar at the centre of the site. The Bulmers Berry “Undergrowth Tent”; the Bulmers Light “Lighthouse Tent” and the Bulmers Pear “Pear-Shaped Tent” will be placed around the apple shaped site, each with a different offering to festival goers.