To celebrate the partnership, the iconic black and white OREO cookie will be transformed to pay homage to the Xbox controller – with six embossed OREO Xbox Special Edition cookies available in stores nationwide now.

The fun doesn't stop there - by scanning the OREO Xbox Special Edition cookies, inspired by the cheat codes hidden in games throughout history, fans can revel in exclusive OREO-themed in-game content available across three of Xbox's top-played games, including an OREO 'Parade Ground' Armour Coating in Halo Infinite, an OREO 'Valiant Corsair' Sail Set in Sea of Thieves and an OREO Edition '2009 Pagani Zonda Cinque Roadster' in Forza Horizon 5.

In addition, there will be thousands of prizes available over the promotional period, such as Xbox Series S consoles, Xbox Stereo Headsets and Xbox Game Pass Ultimate subscriptions. All entries will go into a grand prize draw for the chance to win a family holiday to California.

The OREO Xbox Special Edition cookies (RRP €1.85) will be limited-edition and available while stocks last so look out for them on shelves.

Fans looking to participate in the fun can visit www.oreo.eu or join in on the conversation on @OREOUKI. For all information regarding prizes and participation , please visit www.oreo.eu where the full partnership T&Cs can be found.

To celebrate, we have teamed up with OREO to offer one of our lucky readers the chance to win an OREO Xbox hamper, which contains an OREO range of products and 2 x Xbox Ultimate game passes. Simply answer the question correctly to be entered into the draw. Competition closes Friday 31st March.

OREO Competition