It’s part of the tech giants $1bn investment strategy to challenge the likes of Netflix and Amazon.
Apple has announced a multi-year deal with former TV host, one-time presidential hopeful, current network owner, actor, writer and all-round A-list celeb Oprah Winfrey.
The exact details of how Oprah, who is fresh from an eventful appearance at the royal wedding, and Apple will collaborate has been kept under wraps to date, but it’s thought she will appear on screen.
“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” Apple said in a statement.
In November Apple announced that they would also be working with Jennifer Aniston and Reese Witherspoon on a dramatic series about a morning news show.
The digital entertainment industry is booming at the moment with a variety of eye-watering contracts being signed by different players.
Netflix, who will invest $8bn in programming this year, also announced two big signings of their own recently- Barack and Michelle Obama. The couple will produce a range of content including scripted series, unscripted series, docu-series, documentaries and features for the streaming service.
As part of strategy, Amazon have acquired the television rights to The Lord of the Rings and recently signed a multi-year deal with Nicole Kidman’s production company.
Via: The Guardian
