Grimes has learned first hand about the power of publicity in recent weeks - specifically since she went public with her relationship with Tesla CEO and entrepreneur Elon Musk.
Although her 2012 album 'Visions' was a reasonably bit hit, it seems that Claire Boucher's music may have been unknown to many beforehand, that's certainly changed over the past few weeks; in fact, streams of Grimes's music have risen a whopping 124% on Spotify, according to stats from the streaming service.
It seems that people are curious about what sort of music she makes, so you can hear a taster of it below... (yes, this song was the one from the Eircom ad a few years back...)