Yes, yes, we know - we're playing into this guy's hands at this point. We're the bigger fools.

Either way, Kanye West - whose new album is due out on Thursday - apparently has decided on a title for his new album, and it's neither 'Waves', 'Swish' or 'So Help Me God' - but its initials begin with 'T.L.O.P'. Of course, the fact that it's apparently only just been decided makes us *dons tin foil hat" think that the whole 'Wiz Khalifa/album title' issue was just one giant publicity stunt.

In any case, he's back at it again this morning, tweeting a countdown to Season 3 of his fashion line and some pictures that look like joke pictures, but which are presumably real. Socks and sandals, Kanye? Really?

He also said that Season 4 of his line will see him working only on 'kids clothing... full time', and dropped a few names in the process, including Leonardo DiCaprio, Mike Tyson and Floyd Mayweather's.

In relation to the album title, he posted a few cryptic clues featuring his wife Kim Kardashian, and a short video of a 'scouting party' for the launch of Season 3 party tomorrow, saying that anyone who figures it out "gets tickets to Season 3 and free Yeezys."

You'll find a selection below (warning - some are NSFW):