It's Showtime is a Philippine noontime musical and party variety show broadcast by ABS-CBN. The show premiered on October 24, 2009 as a morning talent show for over four regular seasons and various special editions. On January 28, 2012, the show aired its final episode with its two-year competition format and ended with a mysterious and impartial farewell. On January 30, the program revealed a teaser showing its reincarnated look as a reformatted noontime show now entitled It's Showtime, which premiered on February 6, 2012. The show simulcasted on Studio 23 during its relaunch week. It also airs live daily on CgeTV's website.