You might remember back in 2012 Channel 4 had a powerful ad for the Paralympics called "Meet the Superhumans", well they have followed it up this year with yet another fantastic commercial promoting its coverage of this year's Rio event.
The ad is a Broadway style extravaganza featuring 120 people with disabilities, not just from the sporting world but all walks of life.
It was made by 4Creative and directed by Blink's Dougal Wilson, the man responsible for the famous John Lewis ads.
Channel 4 Head of Marketing James Walker said; "It's been a labour of love from everyone involved -- the marketing team, our in-house creative and production teams in 4creative and our media agency OMD UK, not to mention the incredible work by Blink and Dougal Wilson."
4Creative Creative Director Alice Tonge also said in a statement; "In a Britain where everything seems a bit less certain and, at times, less caring, we wanted to create a huge powerful Superhuman message of positivity, Whether you're blind and you're running at the Rio Paralympics or you're a double leg amputee and you've got to get the bus every morning to work, being a Superhuman is a state of mind. It's time to stop focusing on disability and focus on superability instead."
Watch below;