First it was on Channel 4. And then it moved to Channel 5 (where you could kind of hide from it), and now the Endemol Shine Group have struck a deal with TV3 for the Irish rights to the show.
The exclusive three year partnership penned with Endemol Shine Group will see TV3 and 3e acquire both Big Brother and Celebrity Big Brother, hosted by Emma Willis, alongside Big Brother’s Bit On The Side presented by Rylan Clark-Neal until 2018.
TV3 brought Big Brother back to Irish TV screens in 2015. Its return to mainstream terrestrial TV was a ratings winner for the group with audiences reaching a series high of 541,700. The unwavering reality TV show will return to TV3 and 3e on Tuesday 7th June from 9pm (yes, that close), and will be followed by a new series of Celebrity Big Brother.
If you're questioning the show's popularity at this point, let us present to you some facts: "The reality show originally launched in the Netherlands more than 17 years ago and continues to be a hit in the UK, USA, Italy, Spain, Canada and Israel as well as in Latin America, Scandinavia, Africa and Asia. Across 2015, 31 series of Big Brother aired in more than 20 countries."
So, in short, it's not going anywhere.
Speaking of the news, TV3 Group Managing Director, Pat Kiely said: “We are delighted to have secured Big Brother for the next three years on TV3 and 3e. Its unpredictable nature makes it compulsive viewing that transfers to impressive ratings. Off the back of our Euro 2016 deal, this summer looks to be a bumper one for TV3.”