The Moone Boy trailer's out. We expected a bit more in terms of giggles to be honest - what with it being produced by Steve Coogan's Baby Cow productions and written by Chris O'Dowd himself.
Speaking of his semi-autobiographical comedy, O'Dowd said: "It's a really funny show which has loads of animation and a number of laughs that I hope people will love. It was essential to film in Ireland and what was great about Sky was they wanted us to film here and they were really supportive. That wouldn't have happened at any other channel."
The first series will launch in September 2012. A second series has already been commisioned.