Gwyneth Paltrow and Will.I.Am might not seem like the obvious people to pitch to on a Dragon's Den type reality series but that's what will happen if you become a contestant on their new show for Apple.
Planet of the Apps will see entrepreneurs compete for a $10m in their phone app and the celeb duo will be the judges.
It shouldn't be too surprising to see the pair involved with such a show. Outside of music, the Black Eyed Peas member Will.I.Am has been involved with numerous tech businesses, including Intel Corp. and Sensiya.
Paltrow meanwhile founded the website, Goop in 2008 but has since parted ways with the company.
In a statement announcing the show, she said that: “Developing and launching a business based on your own original idea can be exhilarating, but intimidating."
“This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples' lives.”
Via Independent UK
