Just announced today, as part of its 'Summer Spectacular', UPC is launching what they're describing as a groundbreaking initiative for TV lovers.

All the deets here:

UPC are set to introduce their new Irish Horizon TV App and Horizon TV Online service, free for UPC customers.  UPC's pioneering new Horizon TV App and Horizon TV Online service allows UPC TV and broadband customers to enjoy their favourite TV programmes on PC's, laptops, mobiles and tablets for free.

UPC customers will have unique access to 45 channels across multiple devices, addressing growing viewership of TV content on other devices aside from the TV, reflecting that 11% of viewing is already on PC’s, laptops, mobiles and tablets.

Another first in Ireland, the line-up will include all Irish terrestrial channels and the best of UK terrestrials including BBC 1,2,3, 4, UTV, ITV 2,3, 4 and Sky News, amongst others. In addition to the TV channels, UPC customers will also be able to rent the latest movies, and watch box set content using UPC On Demand.

The service gives access to channels that cover over 60%** of Irish peak-time TV viewership compared to only 7% of viewership on Sky’s equivalent service as published by Nielsen TV Audience Measurement.

The Horizon TV App and Horizon TV Online service is the first stage in the introduction of the full Horizon TV experience from UPC, which will revolutionise TV viewing in Ireland.

In preparation, UPC is piloting the Horizon TV service with a number of its customers and will begin a pre-registration for the full Horizon TV experience from today.