Emmerdale is really going for it these days, between airing the biggest stunt ever to be seen on a soap and this latest plan, which will give viewers a profound insight into the reality of living with dementia.
As fans of Emmerdale will know, popular character Ashley Thomas (John Middleton) was diagnosed with the condition last year, and in a one-off special, viewers will be able to experience the world through his eyes.
They will use cinematography techniques to recreate Ashley's perspective and will try give viewers a grasp of the disorientation and confusion those with the condition can feel.
Emmerdale Series Producer, Iain MacLeod; "People living with dementia face challenges most of us can barely imagine. So, I took it as a challenge to help people picture this experience – to put them inside the mind of someone living with this condition".
He added: "At its core, though, this has always been a love story between Ashley and his wife Laurel, and this episode is a heart-breaking landmark in the evolution of their relationship."
Theresa Knight, Media Relationships Manager for MHA revealed: "We have been closely involved with Emmerdale since the team contacted us wanting John to visit one of our care homes for people living with dementia.
"Since then we have been involved in feeding back on scripts and storylines involving Ashley as his condition deteriorates.
"We have been delighted as to how seriously the whole team at Emmerdale is taking the storyline and the lengths they are going to in their research.
"We know from having had discussions about and given feedback on the episode from Ashley's viewpoint that it will be an exceptionally moving piece of drama."
The special has been informed by and produced with the support of the Alzheimer's Society and MHA.
There's no word yet on what exactly the storyline of the episode will be but we will keep you posted.