The hopefuls meet up at the Selfie Factory in London's O2 for an assignment set in the lucrative world of social media, which sees them creating fun and impactful looks on themselves to be posted on the global video-sharing platform TikTok. But as well as the make-up, they must also film and edit a video - all within the space of two hours. Back in the studio, the online theme continues as they create a look based on a face filter.