Season: 1 | Episode: 3 | Length: 60m
A look at the impact of the digital revolution, which has inspired black artists to go it alone and bypass the major record labels entirely. Building huge management teams and moving into merchandising and entrepreneurship, artists like Ice-T, Jay-Z, Drake and Stormzy realised the power of their global brands and became richer than their predecessors had ever imagined. But not all independent artists had it so good, and with the rise of streaming services, many found they could have massive hits and yet receive just a fraction of the income their songs were generating.
