Season: 17 | Episode: 5 | Length: 60m
The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts. Passionate about motorbikes, one project manager has his vision ignored. The other team's campaign backfires when its members focus on story, rather than subject. In the boardroom sparks fly as Lord Sugar tells one candidate to get on their bike.
