Netflix are infamous for keeping tight-lipped on their exact viewing figures. But it would seem they're so proud of 'The Crown' that they just had to boast.
'The Crown', a historical drama which depicts the British monarchy, consists of three seasons on Netflix. The first two seasons were headlined by Claire Foy and Matt Smith while the third saw Olivia Colman replace Foy as Queen Elizabeth II.
Netflix has revealed that 21 million homes tuned into season 3 in its first four weeks. This is 40% more than saw the second season over the same time period.
73 million accounts around the world have watched 'The Crown' since it began in 2016.
Ted Sarandos, the chief content officer at Netflix, said the series is now "part of the global cultural zeitgeist."
He added: "Thanks to creator and writer Peter Morgan and a phenomenal cast and crew, the show's popularity grows with each new season and, as the recent SAG and Golden Globe Awards demonstrate, its quality remains unsurpassed."
The streaming service's figures for 'The Witcher' are even more impressive. The fantasy series starring Henry Cavill was watched by 76 million households in its first month. It's Netflix's best result yet for a first-season original TV series.
Other recent big hits for Netflix include the second season of 'You', which was watched by 54 million households, and the Michael Bay-directed Ryan Reynolds starrer '6 Underground', which was seen by 83 million.
'The Crown' season one through three are on Netflix now with a fourth season in the works.
