Sky and Netflix have decided to team up in a pioneering partnership that will bundle the full Netflix service into a brand new Sky TV subscription pack.
The new package is set to be "attractively priced" and will give new and existing Sky customers access to both Sky and Netflix content side-by-side for the first time. Netflix’s service includes over a thousand hours of Ultra HD content, complementing Sky Q’s extensive UHD programming.
Existing Netflix customers will be able to easily migrate their account to the new Sky TV bundle, or sign into the Netflix app using their existing account details.
Jeremy Darroch, Group Chief Executive, Sky commented: "The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform. By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers. Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe."
Reed Hastings, Chief Executive, Netflix: "We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky's customers will be able to seamlessly access and enjoy all the best entertainment in one place."
This European partnership will see Netflix - along with the new Sky TV pack - launch on Sky Q in the UK and Ireland in the coming year. Netflix will launch on Sky Q platforms in Germany, Austria and Italy thereafter.