Oh how we laughed at the sheer notions of Gwyneth Paltrow's Goop but fair play to her, she's made a go of it.
Launched by Paltrow in 2008, Goop began as an email newsletter focused on health and wellness. It later became a website and eventually expanded into e-commerce with its own brands and products. Now the Hollywood star is taking the brand to Netflix for a new series.
The six-part docuseries will consist of 30-minute episodes hosted by Paltrow, chief content officer Elise Loehnen and Goop's editors. They get up to all sorts together exploring topics like energy healing, the use of psychedelic drugs, female sexuality and more.
Watch the trailer below:
'The Goop Lab' arrives on Netflix on January 24.