Another corporation has fallen into the "Sunday, Bloody Sunday" mishap.
The tragic Bloody Sunday massacre in Derry, Northern Ireland on January 30 1972 has accidentally been referenced by Netflix in a tweet about the final part of 'Chilling Adventures of Sabrina'. The tweet was swiftly taken down once fans pointed out the offensive mistake.
Uploading four pictures of some of the main characters from the series, such as Kiernan Shipka, Gavin Leatherwood, Lucy Davis, and Miranda Otto, who are all covered or splattered in fake blood, the official 'CAOS' account tweeted on Sunday, January 10: "sunday bloody sunday".
You can see a screengrab of the tweet that caused the backlash via Deadline.
After Netflix removed the offending tweet, a spokesperson for the streaming company said: "Our tweet was unacceptable and has since been removed. We are very sorry for the hurt and distress it caused."
This isn't the first time that Bloody Sunday has been a source of accidental pain from a large corporation. You might remember in 2019 that McDonald's Portugal ran an ice-cream sundae campaign with the tagline "Sundae, Bloody Sundae". The campaign was met with severe backlash online, and was pulled fairly quickly.
The final, fourth season of 'Chilling Adventures of Sabrina' landed on Netflix on New Year's Eve. If you've binged all eight episodes, then be sure to read our final episode explainer (which was a bit of a mess).