TV3 has announced that it's launching it's own version of the Late Late Toy Show this year in the RDS.

The as-yet unnamed toy show will be broadcast a full week before Tubridy's effort on November 21st.

The live broadcast will be hosted by a mystery Irish celebrity and feature kids from the ages of 5 to 12.

TV3's Victoria Quinn says that it will have something for everyone and will "kick start what will be a magical nine-day experience at the RDS."

Last year's TV3 Toy Show saw Alan Hughes leading the proceedings, however TV3 has said another Irish celebrity will be taking over the reigns for this year.

Throwing out a suggestion now - Roy Keane.  Roy Keane, who will have grown his beard back by then, arguing with kids about not giving their toy demonstrations the full commitment they deserve.

We'd watch that.