Netflix has released a statement claiming that, contrary to rumours, they are not adding commercials to its service. However, its users are still apprehensive about the changes Netlix is making.
The streaming service is testing out video promotions which play between (rather than during) episodes and movies, and can be skipped. They discreetly started testing the videos last week.
The service released a statement on Friday saying: "We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.
"It is important to note that a member is able to skip a video preview at anytime if they are not interested."
A company spokesperson said that the videos are not ads or commercials, but rather personalised recommendations for other shows and movies that appear on Netflix.
The statement continued: "A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster."
Netflix has been experimenting with different types of video ever since.
Many Netflix users have taken to Reddit and Twitter to complain that the skippable videos are no different to ads. Some have threatened to quit Netflix altogether if such videos are introduced.
Another recent change to the service – which has come as a much bigger welcome to its customers – is the removal of user reviews. The change was made, according to the Netflix website, “due to declining use.”
A company representative added: "Writing a 'bad review' never had any bearing to whether a title was recommended to other viewers or not."
The like or dislike options for shows will remain on the platform.