This brand new series, which isn't at all like Secret Millionaire or Faking It (it's just from the same producers), sees high-flying executives take extraordinary steps to ensure their companies are fighting fit for the future - by going undercover in their own businesses. With many companies struggling to survive at the minute, each episode sees a boss go on a secret mission to discover what in their business needs fixing, who deserves praising and who needs a wake up call. It's an experience that will transform both the companies and the people who work for them. Andy Edge is a company director of Park Resorts, the second largest caravan holiday company in the UK. They sell value-for-money self catering breaks to more than a million visitors every year with 37 caravan parks from Scotland to Cornwall. With the tourism industry reeling from the recession and competition for customers fiercer than ever, Andy - armed with a cover story and a false identity - heads to the 'trenches' to get the inside track.