Company director and self-confessed technology geek William Reeve steps into very unfamiliar territory by going undercover on the shop floor of multi million pound gaming business Paddy Power. Famed for guerilla advertising and high profile ad campaigns, the company has grown from humble Irish origins to take on the big boys of gaming. But when William goes undercover he unearths shocking staff attitudes to punters. And when he's moved by a team rocked by repeated armed robberies, and a customer service agent dealing with racial abuse and suicide threats at work, William is forced to consider whether Paddy Power have more to worry about than just their customers.