ITV is giving three female 'personalities' the opportunity to explore how women strive to achieve supposed physical perfection in The Truth About Beauty season. Following last year's The Truth About Size Zero and The Truth About Binge Drinking, each of the three programmes focuses on a different subject, drawing attention to society's escalating obsession with looks and appearance. Those taking part are Louise Redknapp, in a programme which follows her investigation into the extremities regarding losing pregnancy weight. Fearne Cotton experiences 'pro-ana' websites, while Coleen Nolan explores first hand some of the lengths that women will go to in an attempt to stave off the aging process. In the first episode, Redknapp (who recently delpoyed her second child and isn't exactly a horse herself) talks to women who are pregnant or have had babies in the public eye, and meets the ordinary mums and mums-to-be who are influenced by the stories they read in magazines. How much pressure do they feel to live up to the Yummy Mummy dream? She'll also meet pregorexic women - a growing band of mums-to-be who are starving themselves and their unborn babies.