Tayto, Ballymaloe, Donegal Catch - all tasty Irish food products that we couldn't imagine a world without, but there are still plenty of foodies on this island of ours that would like to add to that. The third series of The Taste of Success kicks off tonight and is all about Irish food producers competing to win a 100,000 euro prize and see their item on supermarket shelves. The series begins with a visit to Leinster with new mentor Roz Purcell, who joins Eunice Power, JP McMahon and Domini Kemp on the show, while Daithi O'Se presents.