The new series of the documentary series with a social conscience continues with the new batch of wealthy benefactors seeking to change the lives of others for the better. Gary Eastwood might not be a modern man, but he is a multi-millionaire with a lifestyle to match. He started his business with a £100 loan from his grandfather, who was a Royal Marine Commando during the Second World War. Now his hugely successful scrap metal business is worth 20 million pounds. Gary's success means his kids have everything they want, while his own upbringing couldn't have been more different. Money was tight and he found himself at the head of the family and responsible for his two younger sisters from a very young age. Now Gary wants to give something back. For nine days he lives a secret life in Blackpool where he looks for and is introduced to people who may need his help. With the decline of the traditional seaside holiday, visitor numbers to Blackpool have dropped sharply and the town is now one of the most deprived in the country.