Businesswoman and former comedienne Deirdre Bounds, who ran a successful ethical travel company, reveals what's wrong with the gold industry and goes on the road to present her unique take on how things could be done very differently. Secretly filming at Britain's biggest high street jewellery chains, Bounds exposes shop assistants giving vastly misleading information about where the gold in their jewellery is mined. Then, unable to get a straight answer from the stores, Bounds travels to the source: to the mines. In Senegal, she meets a child miner and reveals his hazardous daily existence at an illegal mine. She also looks at allegations that a large-scale industrial mine in Honduras has caused hair loss and rashes in the local population. Shocked by what she's seen and the lack of traceability in the supply chain, Bounds sets out to find how things could be done better.