In the first episode of Bill Gallagher's new drama, Denise Lovett, a young and ambitious country girl with only her wits to live on, arrives in a booming Northern city to take up a long-held promise of work in her uncle’s drapery shop. But she soon discovers that her uncle cannot afford to employ her as most of his customers have been seduced away by the The Paradise, England’s first department store, right across the street. In order to survive Denise is forced to take a job at The Paradise and soon falls in love with its intoxicating surroundings; as well as its dashing and reckless owner, John Moray (played by delectable Emun Elliott off Threesome).