RTE and Sideline Productions (producers of 2009's Model Agent) have teamed up with IMG, the 'most successful talent management company in the world', to search for a new Irish model with the potential to take on the industry. Much like the last one who is probably enjoying young motherhood as we speak... Jeni and David are Vice-Presidents of International Development at IMG Models in Paris and New York respectively. Together they have scouted in more than 40 countries and have visited Ireland for the first time in a quest to source a new face for the biggest fashion and entertainment group in the world. The winning girl will be in excellent company as IMG handle an impressive portfolio of models including Gisele Bundchen, Heidi Klum, Naomi Campbell, Lily Cole, Mischa Barton and Liv Tyler. Open castings were held in Dublin, Cork, Galway, Derry, Belfast earlier this year and nearly one thousand aspiring models applied. During the course of the first episode 21 girls were shortlisted and then that number was whittled down to the final 12 at an elimination day in Dublin. The usual.