One of the major divisions pressing American society today is between those who desire more gun control versus those who insist on their constitutional right to bear arms. It is one of the topics that have been fiercely debated in the run-up to the US election. This new documentary tries to understand why and how guns are such an endemic part of American culture. It also aims to go beyond stereotypes by looking behind the scenes of a small, family-run gun shop in Michigan, and examining who their various customers are. Turns out this small shop reveals the mind-set of an entire nation.