We're halfway through, folks. After a rude awakening from the boss, the candidates are set to work creating branding and advertising for a new multi-purpose household cleaner. The teams are tasked with producing a spotless TV and radio advertising campaign, and try to clean up when they pitch to ad agency heads and industry experts. As Nick and Karren look on with their various faces (well, Nick as variants, Karren just has the one), the campaigns cause raised eyebrows as some of the candidates lose focus in spectacular fashion. It gets messy in the boardroom, as Lord Sugar wipes the floor with the losing team.