The first episode in the new series of The Apprentice kicked off last night, but as it's the first week, we are getting a double helping of Alan Sugar and his enthusiastic entrepreneurs. Tonight the contestants are summoned to Barbican Conservatory, where Alan Sugar tells them their next task is to create a new brand of shampoo and an accompanying marketing campaign. It must also have a unique selling point - cactus seed oil. The teams are quickly getting creative, designing billboards and tackling TV adverts - but before long, everyone is in a lather, and come the day of the pitches, things threaten to fall apart.