Perfume

As the tenth week of the competition begins, Lord sugar summons the candidates to Burlington House in Central London. Here, the remaining candidates are informed that for this week's task, they have been challenged to create and sell their own perfume, coming up with their own signature scent and design to sell to major retailers. For one team a failure to make decisions proves problematic, while on the other team a bold attempt to make their fragrance stand out does not go to plan. Back in the boardroom, one of the candidates is sent home from the competition.