Nowadays, supermarkets like Aldi and Lidl are stealing customers by the dozen from other long-established retailers. This programme addresses what went wrong for these stores and reveals the tricks of the discounters' success. They also investigates how the supermarkets are fighting back with an aggressive price war, claiming that thousands of items are slashed everyday, but is this the truth? Funnily enough, Ireland has taken to the likes of Aldi and Lidl even more than the UK, but sure we just love a bargain, don't we?