In a rare no-holds-barred interview with Richard Branson, the Virgin boss and entrepreneur talks to Piers (who has all the charisma of a goat on this show) about the night he spent in a cell, the times when he faced financial despair and the moment he thought he was going to die. Other subjects up for discussion include being banned from using cash points by his missus, getting other people to do his dirty work ('I'm not good at being ruthless. It's definitely a flaw in my character'), space travel and flirting. The programme also includes filmed insightful contributions from The show also includes contributions from his parents Eva and Ted Branson, his offspring Sam and Holly, Will Whitehorn (friend), Nick Powell (co-founder), Ian King (deputy business editor, The Times), Peter Gabriel (musician and friend), and Steve Ridgway (Chief exec Virgin Atlantic).