A new series for you night owls there. It's the X Factor/Pop Idol for Britain's mobile phone sales folk - yep, this is really a thing, and it's quite competitive apparently. The annual industry competition tests their technical knowledge, customer service and sales skills. Over six months, the salespeople will take part in competitive heats presided over by three judges, with the winner receiving a fast-tracked career. See we told you, it's no joke. This first episode see the most ambitious phone shop staff selected to represent their company, while their customer approach is then tested when they are visited by mystery shoppers.