A fresh batch of famous faces wave goodbye to their lives of luxury and set up camp in the Australian wilderness for up to three weeks, battling bugs and Bushtucker Trials, rations and rain, and heat and hunger, all in the name of entertainment. Our own Kian Egan leads a pack which includes Fresh Prince of Bel Air star Alfonso Ribeiro (we told you there were rumours, didn't we?), Emmerdale's Lucy Pargeter, fashion designer David Emmanuel, model Amy Willerton, Olympic gold medallist Rebecca Adlington, snooker legend Steve Davis (who has a few forlorn fans here in the office), TOWIE's Joey Essex, EastEnders actress Laila Morse, and TV presenter Matthew Wright.