Higher Ground is a new series which will follow the progress of eight budding entrepreneurs from all over Ireland. Lord knows the country needs them. They possess innovative ideas and will attempt to diversify their business to beat the rapidly growing recession. Mentored by Peter Young and Paul McCarthy (his parents were having a laugh), who are experts in the field of rural business, they will be guided and advised on how to give their new ventures the best possible chance of succeeding. The series is designed to motivate rural entrepreneurs to take an inventive approach to a new business and help them to turn their original ideas into reality. In this time of economic uncertainty, many people are being forced to look at the resources they have around them and to come up with new ways of making money and building towards the future. Tonight, Monaghan businessman Brian Phelan receives help to develop his interest in the niche market for duck eggs.