Dave Fishwick explores whether products are worth the price the public is willing to pay for them. He creates his own range of bottled water, drawn from the tap, and tries to sell it to fashionable restaurants. He also sets up his own renewable power station in his back garden with the goal of generating enough electricity to run Burnley's Christmas lights for free. Will it work out? Sure we'll have to wait and see, but if so, we're getting some bottled tap water on the market ASAP.