Second installment of the series already screened on BBC4. In this second installment, Mr. Brooker brings us an advertising special. There are reports from a mysterious insider dishing the dirt on all that is bad in the industry, plus a potted history of advertising. Brooker reveals the changing psychology used to keep people buying and how the portrayal of men and women in advertising have changed, while poet Tim Key gives us an advert-related verse. How lovely. Personally, I'd love Charlie to scrap the advertising angle and just concentrate on exposing below par programming. He'd have a field day on our shores, what with the likes of This Is Sh*telive on RTE2 at 10.25pm.