Tyra Banks returns with a new format of the competition as seven former contestants in Britain's Next Top Model compete against seven American hopefuls… No-nonsense PR guru Kelly Cutrone joins Tyra and Nigel Barker on the panel as the aspiring models are set their first challenge - a photoshoot in which they have to represent either a British or US icon. And that icon must be 'shtrong'. Guest judge Kelly 'Consistently Stealing a Living' Osbourne helps decide who will be the first to go home.