'Seeeemples!' Ben Shephard narrates a countdown of the 20 best TV commercials of the past 12 months as voted for by viewers. As well as featuring the commercials themselves the programme features interviews with the people who came up with the ideas behind them, directed them and starred in them. Ad of the Year reveals how 130 Evian babies were made to roller-skate and discovers the surprising wartime origins of the Go Compare theme tune. Interviewees include opera singer Wynne Evans, who is the voice of the Go Compare adverts (25 years hard labour is the only punishment for poisoning my ears), Countdown presenter Jeff Stelling speaking about his part in a World Cup classic advert as well as Sykes the dog – otherwise known as Harvey the Thinkbox Dog. Featuring contributions by Keith Lemon, Lorraine Kelly and Emmerdale star Danny Miller (Aaron Livesy).