Documentary on the hotel company, which has 265 outlets across the United Kingdom, following its staff as they try to make a profit in the face of tough competition. In the first episode, recently-hired CEO Rob Paterson talks about rejuvenating the brand, tasking his team at the company headquarters in York with doubling their membership to 500 hotels in just two years. Meanwhile, hotel inspector Alasdair travels to the Lake District to assess if a newly-signed hotel is up to brand standards. Narrated by Diane Morgan.